We will constantly focus on the Health and Wellbeing of patients, ensuring our content and technology keeps this central to its purpose.

1. Each piece of content and technology will be challenged regarding positive effect on patient care.
2. We will seek to gain feedback on how our work achieves our ambition.
3. We will innovate and improve continuously to achieve our ambition.

• To create and maintain a continuous link from content and event creation through to patient care.
• To maintain this focus throughout our supply chain and wider stakeholder network.
• To ensure we are seen as a patient centric organisation.

We will act with transparency, honesty and integrity in all our dealings with customers.

1. We will seek and monitor customer feedback.
2. We will share feedback with customers in an honest and open way.
3. We will act swiftly and effectively to rectify any service failures.

• To having an enduring reputation for quality, service excellence and value for money.
• To ensure customers become and remain ‘advocates’ of our business.
• To make it fun to do business with Miad.

We will show kindness, empathy, support and guidance in all our interactions with colleagues in our business.

1. We will be fair and respectful in all are dealings with colleagues.
2. We will strive to support work life balance and respect the family/social needs of our colleagues.
3. We will strive to provide a flexible, educational and supportive working environment for all our colleagues.

• To create lasting bond between colleagues.
• To ensure the working environment is seen as an enjoyable, fair, respectful and appreciative.
• To ensure colleagues are proud to work at Miad.
• To ensure colleagues would always recommend others to work here.
• To ensure we have fun.

We will treat our suppliers and business partners with fairness and respect at all times.

1. We will provide frequent, fair and accurate feedback on the performance of our suppliers and partners in their dealings with Miad.
2. We will allow suppliers and partners time to improve their service provision where necessary.
3. We will recognise, reward and support excellence in service provision to Miad and whenever requested stand as reference for them.

• To be known as a fair and honest customer to our suppliers and partners.
• To be the ‘preferred customer’ of our suppliers.
• To be the recognised ‘best in class ‘amongst our suppliers and ‘the one to work for’.
• To be the customer who is fun to deal with.

We will be conscious of, and positive in, our actions regarding wider stakeholders in our business.

1. We will be mindful of our actions on others.
2. We will strive to listen and act on ALL feedback to the business or to us as individuals and react in an open and honest manner.
3. We will seek out those in the wider circle of our stakeholder family and seek to engage with them.

• To have a reputation for staff who ‘own’ the problem and are interested in all enquiries.
• To ensure all stakeholders view Miad with mutual respect.
• To create a wider network of ‘friends of Miad’.